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This year, the Red Dot award was granted not only for one, not even two, but for the entire Irix Cine line!

The Irix Cine line was a technological and design challenge for us. There is no place for compromises— superior optical properties, extremely precise mechanics, a multitude of innovative solutions such as our Magnetic Mount System (MMS) and the Adaptive Ring make Irix Cine lenses competitive on the market. All these features combined with attractive design have quickly gained a wide audience.

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